Traki Branding & Visual identity

TRAKI is a natural and nutritious product line designed for people with active, healthy lifestyles. The project focused on creating a brand identity that would stand out on crowded shelves while staying true to the product's values. I started by designing an elegant, cohesive visual system, including simple illustrations that captured the brand’s personality and ethos. I developed a detailed brand guideline to ensure consistency across future applications, from social media to packaging design. The process involved balancing clarity and creativity to make TRAKI visually compelling in a highly competitive market.